Work completed at MerchantCantos in 2013/14
In 2014 Old Mutual wanted to do something different with their Annual Report. They decided to direct the interest towards the retail shareholder and create a magazine type website.
The concept for the website was to have articles that would speak to their retail shareholders specifically in South Africa, for example, “Financial literacy and education”.
The homepage for the Annual Report would highlight and tease to the articles and also pull out some key facts and figures from the strategic report.
Each article was paginated so they lead from one to another in a logical order. Pullout quotes, facts and highlight text are used to breakup the articles to make it more readable.Visit the Old Mutual Our Reports 2013