Work completed at The Addison Group in 2013
We were asked to pitch for the Gemalto Corporate Reporting Suite. I was pursuing ideas of how to link digital media with print media. One of the ideas I was playing with was overlaying a video on top of print.
The video could be accessed by scanning a QR code on the book. You would then lay your phone on the book and the print would be brought to life with the movement from the video.
The down side to this approach is the video would only line up on one size of phone. So an alternative to this, so all devices would get the same experience would be to use augmented reality.