Work completed at MerchantCantos in 2013/14
During 2013 MerchantCantos developed the new branding for Cignium. My job was to translate this branding onto online. The brand was very minimalist and drew on the geometric shapes to explain the key messages.
The site was fully responsive and 2 navigation concepts we explored. The ‘hamburger’ menu and a traditional navigation.
I designed an animation of Cignium’s key phrases that currently sits as the hero banner on the website.
During build there was a drastic cut down in content. A redesign to most pages was performed.Visit the site